Follow Up Boss Review 2025
Follow Up Boss is a real estate CRM focused on lead management and follow-up automation, used by thousands of top-producing agents and teams.
✓ Pros
- •Excellent lead routing and follow-up automation
- •Strong integrations (200+ lead sources)
- •Easy to use compared to Lofty
- •Great for teams and ISAs
✗ Cons
- •No built-in IDX website
- •AI features less advanced than Lofty
- •Can get expensive for large teams
What is Follow Up Boss?
Follow Up Boss is a real estate CRM designed around one core goal: making sure no lead falls through the cracks. It aggregates leads from 200+ sources, routes them to the right agent, and automates follow-up sequences — texting, emailing and calling until a lead responds.
Acquired by Zillow in 2023, it's used by thousands of high-producing real estate agents and teams across the US.
Who is Follow Up Boss best for?
- Real estate teams with multiple agents sharing inbound leads - ISA (Inside Sales Agent) teams managing high lead volumes - Agents running paid advertising from multiple lead sources - Brokerages that want a shared CRM with accountability tools
Key Features
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Lead Routing Follow Up Boss automatically distributes incoming leads to the right agent based on rules you set — round-robin, geographic assignment, or by lead source. This eliminates the chaos of manual lead distribution.
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Automated Follow-Up Sequences Pre-built and customizable follow-up plans send texts and emails automatically until a lead responds. Agents can focus on conversations instead of chasing unresponsive leads.
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200+ Integrations Follow Up Boss connects to Zillow, Realtor.com, Facebook Ads, IDX Broker, Real Geeks and hundreds of other lead sources and tools — more than any competitor.
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Reporting and Accountability Managers can see exactly how many contacts each agent made, which leads are being neglected and what the team's pipeline looks like at a glance.
Pricing
| Plan | Price | |------|-------| | Grow | $69/user/mo | | Pro | $99/user/mo | | Platform | $1,000/mo (unlimited users) |
Verdict
Follow Up Boss earns its reputation as the most reliable lead follow-up CRM in real estate. If lead management and team accountability are your priorities, it's hard to beat. Teams wanting AI property matching or a built-in IDX website should consider Lofty.
Our Verdict
Follow Up Boss is the best real estate CRM for teams that generate leads from multiple sources and need reliable follow-up automation. Easier to use than Lofty, though with fewer AI features.